PITTSBURGH -- Giant Eagle Inc. is expanding its gasoline-discount program by linking up with hundreds of retailers online, reported Business First of Columbus. The Pittsburgh-based supermarket chain on Tuesday unveiled a Fuelperks Mall website, www.fuelperksmall.com, where customers can shop at more than 600 retailers and get discounts on gasoline purchases at Giant Eagle's GetGo convenience stores.
The participating retailers include Best Buy, Macy's, Apple, Home Depot, PetSmart, Bloomingdale's, Saks Fifth Avenue, Office Depot [image-nocss] and Lands' End. Customers begin shopping at Giant Eagle's website, but then are taken to the retailers' sites to complete sales, said the report.
Giant Eagle already sells retailers' gift cards at its stores that qualify for gasoline discounts. For gift cards or online purchases, customers get 10 cents off per gallon for every $50 they spend.
Jon Rosenson, vice president of strategic initiatives for Green Tree, Pa.-based information technology firm Expedient, said Giant Eagle's move is a way to move outside space limitations of in-store gift cards and boost brand loyalty. "The Fuelperks program is how they get people to come back and spend all their money at Giant Eagle," he told the newspaper. "They can have their customers shop there for everything."
Fuelperks is operated by Irving, Texas-based Excentus Corp.
Privately held Giant Eagle logs more than $7 billion in annual sales and has 223 stores in Pennsylvania, Ohio, West Virginia and Maryland.
Separately, earlier this month, Mauldin, S.C.-based grocery chain BI-LO launched My BI-LO BONUSCARD with fuelperks!, a loyalty program that allows Charleston, S.C., area residents to save money on gasoline by buy groceries.
For every $50 a shopper spends at BI-LO, they receive a five-cents-per-gallon reward applied to their new My BI-LO BONUSCARD. The $50 threshold can be achieved through multiple visits to BI-LO. Customers redeem their earned discount by swiping their My BI-LO BONUSCARD in the card reader at any one of 23 local participating Sunoco stations. The price per gallon will automatically roll down by the amount of fuelperks!rewards earned on all grades (up to20 gallons per visit) of Sunoco gasoline. A total of 17 BI-LO stores are participating in the program.
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