BIRMINGHAM, Mich. -- Gas Station TV has announced the addition of Jason Brown, a leading cinema media executive, as its chief sales officer. Brown joins GSTV, a major away-from-home television network reaching drivers, with 18 years experience in media sales at companies including Screenvision, Discovery Television Networks and RMG Networks (formerly IdeaCast).
While serving as the executive vice president of national advertising sales at Screenvision, Brown was instrumental in growing cinema advertising from a $40 million niche to a $600 million category. There, he headed [image-nocss] the U.S. national and regional sales teams and was responsible for 30% year-to-year revenue growth.
"I think it's a great move for GSTV. In addition to his many years of traditional TV experience, Jason has been a pioneer in this space and will certainly help position them as a complement to traditional TV," said Kris Magel, executive vice president and director of national broadcast at Initiative.
At the Discovery Networks where he had been national sales manager, supervising advertising sales across Discovery's portfolio of cable networks, Jason launched both Discovery Health Channel and BBC America. At RMG Networks, Jason led their Health Club and Airline TV businesses to significant growth, building partnerships with seven of the top-10 advertisers in the United States.
"We are fortunate that business continues to grow so significantly with our Fortune 500 clients," said David Leider, CEO of Gas Station TV, "that we needed to add an industry leader like Jason to head our sales and client management efforts. Coupled with our recent hire of Chuck Billups, former head of business development from PRN, we continue to assemble the best talent in the business to provide an unmatched product and superior customer service to our growing list of marketers."
Birmingham, Mich.-based GSTV delivers entertaining and informative content with hyper-local targeting down to an individual station, motivating a mass audience just steps away from the convenience store. GSTV connects with captive consumers for four to five minutes during a natural pause point in their day when they cannot channel surf or skip past your message with a DVR. Programming includes exclusive news and entertainment segments from NBC, sports from ESPN, local weather from AccuWeather and original content. A proven tool for driving business for advertisers and increasing the revenue stream for gas retailers, GSTV broadcasts to more than 100 U.S. designated marketing areas (DMAs) at 13 of the nation's leading gas retailers.
GSTV's audience would consistently rank among the top 10 most watched primetime TV shows weekly against highly desired 18-49 year olds based on actual transactions equaling real impressions, the company said. GSTV is the only digital TV network at the pump with Nielsen Media Research-verified viewership, demographics, dwell time, network size and recall, providing media buyers confidence in GSTV commercial airtime purchases.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.