GSTV Launches 6-Second Reviews With Russ Leatherman
Slim Jim on board as exclusive inaugural sponsor at pump
DETROIT -- Gas Station TV (GSTV), a leading video network at the pump, and Six-Second Reviews, a provider of short-form entertainment reviews, have announced their partnership with the premiere of Six-Second Reviews on the GSTV network, with Slim Jim as the exclusive launch sponsor.
Six-Second Reviews provide audiences with short videos that feature a brief synopsis and a final verdict of ‘I’m in’ or ‘I’m out’ featuring Russ Leatherman, aka “The Movie Man,” founder of Moviefone and Six-Second Reviews.
“Our fast-paced reviews of movies, TV shows and other entertainment are absolutely perfect for the millions of busy on-the-go consumers that GSTV reaches,” said Leatherman.
In partnership with its planning and investment agency, Spark SMG, Slim Jim was the first brand to take advantage of this all-new content segment on GSTV with the review of the movie Ted 2. The complete 15-second pod ran the movie review followed by a custom brand integration driving viewers to “Slap into a Slim Jim.”
“Six-Second Reviews is a truly unique segment from GSTV that speaks to the essence of the Slim Jim brand,” said Heather Dumford, global marketing director of media at ConAgra Foods Inc. “It’s quick, appealing and something people want again and again.”
GSTV will fill its network with a wide variety of reviews, ranging from TV and movies to music and video games. Six-Second Reviews complements the entertainment content already popular with GSTV’s audience.
“Adding Six-Second Reviews is another example of how GSTV keeps innovating to deliver our viewers the best experience at the pump,” said David Leider, GSTV president and CEO. “The integration with Slim Jim shows how GSTV works with our advertising partners in different ways to deliver exceptional value.”
GSTV delivers an experience at the pump to 52 million monthly viewers through exclusive long-term partnerships with premium content partners such as ESPN, CNN’s Headline News and The Buzz Today, Bloomberg Television and AccuWeather.
Click here to view this all-new Six-Second Review custom integration with Slim Jim.
Omaha-based ConAgra Foods is one of North America’s leading food companies, with brands including Banquet, Chef Boyardee, Egg Beaters, Hebrew National, Hunt’s, Marie Callender’s, Orville Redenbacher’s, PAM, Peter Pan, Reddi-wip, Slim Jim, Snack Pack and many others in grocery, convenience stores, mass merchandise and club stores.
Detroit-based Gas Station TV (GSTV) is a Rockbridge Growth Equity company.