FRAMINGHAM, Mass. -- Gulf Oil LP has re-launched its very popular Gulf Gift Card for the 2014 holiday season as part of its ongoing commitment to helping its nationwide network of retailers and operators build customer loyalty.
The company offers Gulf Gift Cards, available in any denomination from $5 to $250, in four different designs. And because they can be used for gasoline, automotive services or other purchases at more than 2,500 Gulf-branded gas stations, they help drive sales to potentially new customers throughout the 30-state Gulf footprint.
The Gulf Gift Card Program includes:
- 2014 Holiday Gift Card. Featuring a smiling snowman, this special edition Gulf Gift Card makes a great stocking stuffer or the perfect holiday gift for family, friends, employees and colleagues. And for Gulf retailers, it provides additional revenue and customer engagement throughout the holiday season.
- Pink Ribbon Gift Card. Introduced earlier this year, this is Gulf's first charitable Gift Card, and underscores Gulf's commitment to making a difference in the lives of millions of people. It gives customers the opportunity to join in the fight to end breast cancer, as Gulf will make a $1 donation to the Gulf Oil Giving Foundation for every Pink Ribbon Gift Card purchased valued at $50 or more. The popularity of this card is reflected by the fact that in the first month of sales, 40% of Pink Ribbon Cards purchased resulted in donations to the Foundation.
- Happy Birthday Gift Card. This makes a great birthday present for anyone on the go, and is a way for Gulf retailers to help their customers give the gift of convenience to their friends, family and colleagues. Like other gift cards in the portfolio, it also helps to bring new customers to Gulf-branded gas stations.
- Classic Gift Card. The perfect gift for any occasion, this card is a great way to celebrate graduations, new car purchases and, new jobs and even for use as a budgeting tool. The Classic Gift Card is also an effective way to thank small-business customers for their loyalty to Gulf.
"Last year, our customers shared the 'Gulf Experience' with millions of dollars in gift card purchases, and this number is growing every year," said Gulf Oil senior vice president and chief sales and marketing officer Rick Dery. "We are very pleased to be providing a strong Gift Card Program to benefit our high quality network of over 2,500 branded Gulf stations across the country. These cards give Gulf retailers effective ways to increase their revenue, build stronger relationships with existing customers, and to attract new repeat customers as well. It's all part of our commitment to helping our dealers leverage our iconic brand in numerous ways with the millions of customers who do business with Gulf every day."
Gulf Oil is a national, branded supplier of motor fuels throughout the United States. It remains one of the Northeast's largest wholesalers of refined petroleum products. Gulf Oil distributes motor fuels through a network of more than 2,500 branded gas stations, 12 proprietary oil terminals and more than 130 other supply points. Gulf Oil supplies gasoline, heating oil, diesel fuel, jet fuel and kerosene through its terminal network.
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