WELLESLEY HILLS, Mass. -- Branded fuels marketer Gulf Oil has launched a summer campaign to provide customers with incentives to apply for the Gulf Visa Card. Newly approved Gulf Visa Card applicants will receive increased rewards points every time they use their card at participating Gulf gas stations during their first two billing cycles.
Newly approved cardholders who submit their application by Oct. 15 will receive five points per $1 they spend on purchases at participating Gulf stations during the first two billing cycles, up from the usual three points. They still earn one point per $1 spent everywhere else.
The Gulf Visa Card, issued through Gulf’s partnership with First Bankcard, a division of First National Bank of Omaha, has no limit on loyalty points that consumers can earn.
Cardholders redeem points in 2,000-point increments. Each 2,000 points equate to a $20 Gulf gift card, which the company will send automatically to customers in increments of $20, $40, $60, $80 and $100.
Customers can use their Gulf gift cards to purchase gas, services or other items at any Gulf-branded station.
The Gulf Rewards program gives customers added incentive to apply for the Gulf Visa Card and keep shopping at Gulf stations, which encourages new customers to make Gulf their preferred brand. The company supports the program with promotional materials for dealers.
The company charges no fee to Gulf stations for processing this card.
Wellesley Hills, Mass.-based Gulf Oil is a diverse refined products terminaling, storage and logistics business and is a major distributor of motor fuels in the United States. Gulf owns and operates a network of 17 terminals with more than 14 million barrels of refined product storage capacity in the northeastern United States.
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