POMONA, Calif. -- Circle K has been named the title sponsor for the 2014 NHRA Winternationals. The season-opening event for the NHRA Mello Yello Drag Racing Series, scheduled for Feb. 6-9 at historic Auto Club Raceway at Pomona in Southern California, the Circle K NHRA Winternationals is a fan-favorite event at which NHRA race teams unveil their new cars, sponsors and paint schemes and begin their quest to win NHRA world championship titles.
The Circle K NHRA Winternationals, which will be televised to a national audience on ESPN2HD, has been held annually at the Los Angeles County Fairplex dragstrip since 1961.
"We are thrilled to partner with Circle K for the 54th running of the NHRA Winternationals, one of the most popular and highly anticipated races of the season," said Gary Darcy, National Hot Rod Association senior vice president of sales and marketing. "Circle K has a great presence throughout Southern California and will be a terrific partner in activating throughout the marketplace."
With West Coast headquarters in Corona, Calif., Circle K is a division of Laval, Quebec-based Alimentation Couche-Tard Inc.
Separately, Knoxville Raceway in Knoxville, Iowa, recently announced that Ankeny, Iowa-based Casey's General Stores Inc. is a new presenting sponsor for the 54th Annual FVP Knoxville Nationals.
"We couldn't ask for two better ambassadors of sprint car racing right now than FVP and Casey's," Knoxville Raceway's general manager, Brian Stickel said. "We feel like we are assembling the best season ever at Knoxville Raceway and can't wait for the snow to melt to get sprint cars on the famous half-mile dirt track this spring."
Casey's CEO Bob Myers has been a longtime sprint car and racing fan. "We at Casey's are proud to get behind Knoxville Raceway and its tradition of family entertainment unlike anywhere else in the world," he said. "It's like Christmas every August when you see people from around the world come to small-town Knoxville, Iowa, for what I consider the best racing in the world."
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