CALGARY, Alberta -- Imperial Oil is the first major fuels retailer to introduce a mobile pay-at-the-pump solution in Canada by piloting its new Speedpass+ smartphone app at 15 Esso gas stations in the greater Halifax market.
Imperial plans to roll out the Speedpass+ program nationally later in 2016.
"Imperial is committed to innovation and technology and recognizes that smartphones have become integral to our customers' lives. The Speedpass+ app is designed to save customers time at the pump while providing valuable loyalty rewards," said Andrew Mackay, retail fuels manager for Imperial Oil. "With more than 67% of Canadians owning a smartphone, the Speedpass+ app aims to transform the fuelling experience at Esso service stations by offering convenient payment options."
Integrated with Esso's loyalty programs, the Speedpass+ app allows customers to link their loyalty card and earn Esso Extra points or Aeroplan Miles on qualifying purchases.
During the pilot of the new app in Halifax, customers who download and use the app to purchase at least 35 liters of fuel three times will earn a $10 Esso Gift Card. Once the user accepts the reward, the value of the card will be automatically loaded to the app.
The Speedpass+ mobile payment app is available for free download on iPhone and Android, and may be linked to major credit cards, including Visa, MasterCard, American Express, as well as Esso Gift Cards, giving customers choice in how to pay. In addition, customers can obtain receipts by email, at the pump, or both. With either option, the customer's purchase history is recorded in the app for easy reference, which is particularly helpful for tracking business expenses or calculating fuel economy.
Customers can identify nearby stores enabled for mobile payment from within the app.
Calgary, Alberta-based Imperial Oil is Canada’s largest petroleum refiner and a leading fuels marketer nationwide. Earlier this month, it reached agreements with five fuel distributors in Canada--Alimentation Couche-Tard, 7-Eleven Canada, Harnois Groupe Pétrolier, Parkland Fuel and Wilson Fuel--to sell its remaining 497 company-owned Esso gas stations for a total of approximately $2.8 billion Canadian ($2.08 billion U.S.).
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