Irving Oil, Sobeys Extend Gas Savings Program

Public demand prompts extension through holiday season Oct. 14, 2009

SAINT JOHN, N.B. -- The gasoline savings program between Irving Oil and Sobeys has been extended through December 31 because of public demand, the companies have announced. Originally scheduled to end on October 15, shoppers throughout the Maritimes can continue to earn cents off per liter savings at all Sobeys locations until the end of the year. The gasoline savings can be redeemed at Irving locations throughout Atlantic Canada.

"The reaction to the program continues to be so strong that we responded with the longest extension of the program so far," said Harry Hadiaris, [image-nocss] executive director of Irving Oil Marketing GP. "We'll be able to offer these savings right through the holiday season."

The program is available in Nova Scotia, Newfoundland, New Brunswick and Prince Edward Island. A total of 80 Sobeys locations offer the savings, which can be redeemed at 280 Irving stations.

Customers who earn cents off per liter by making a minimum purchase at Sobeys receive coupons from their sales associate. The coupons are valid for 60 days, and can be redeemed immediately or combined to save even more per liter.

"We are very excited to continue to reward our customers with fuel savings and we want everyone to know they can participate in this rewards program simply by shopping at Sobeys," said Cindy Stevens, vice president of marketing for Sobeys Atlantic. "The fuel savings program supports Sobeys' commitment to offer our customers the best value and food shopping experience in Atlantic Canada."

Since the program began in May 2008, consumers in Atlantic Canada have lowered their price on more than 43 million liters of fuel, the companies said.

Sobeys is a leading national grocery retailer and food distributor headquartered in Stellarton, Nova Scotia. A wholly owned subsidiary of Empire Company Ltd., Sobeys owns or franchises more than 1,300 stores in all 10 provinces under retail banners that include Sobeys, IGA, Foodland, Price Chopper and Thrifty Foods, as well as Lawtons Drug Stores.

Irving Oil is a leading regional refining and marketing company based in Canada in Saint John, N.B. The company serves retail, commercial, industrial and residential customers in Eastern Canada and New England with a range of finished energy products and complementary services. The company offers fuel at more than 700 locations in Atlantic Canada and New England, including company-operated, leased and independent sites.

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