Technology/Services

Kroger Rolls Out Redbox to 2,600 Stores

Expands kiosks nationwide
CINCINNATI -- Coinstar Inc. will expand the presence of its redbox fully automated DVD rental kiosks at Kroger Co. stores nationwide. Redbox DVD kiosks are currently available at more than 200 Kroger locations, and more than 2,600 Kroger-operated supermarkets and convenience stores will feature the popular redbox DVD kiosks within the next year.

"This partnership with Coinstar will give our customers across the country access to new release DVDs for $1 a night," said Paul Scutt, senior vice president of retail operations for Kroger. "Our shoppers tell us that the redbox [image-nocss] kiosks are an easy, convenient and affordable way to watch popular new movies at home with their families."

The rollout of more than 2,600 redbox DVD kiosks at Kroger and Kroger-operated banner supermarkets and convenience stores nationwide will be completed in 2010.

"Kroger has been a valued customer of Coinstar for a number of years, and we're very pleased to expand our relationship with this industry leader beyond our self-service coin-counting kiosks to now include redbox DVD kiosks," said Gregg Kaplan, president and chief operating officer of Coinstar Inc. "Our products are designed to deliver convenience and value to the consumer while increasing foot traffic for our retailers, and we look forward to partnering with Kroger to serve their customers."

Cincinnati-based Kroger, one of the nation's largest retail grocery chains, employs more than 326,000 associates who serve customers in 2,475 supermarkets and multi-department stores in 31 states. Kroger associates also serve customers in 764 convenience stores, 387 fine jewelry stores and 798 supermarket fuel centers the company operates.

Redbox Automated Retail LLC, Oakbrook Terrace, Ill., is a wholly owned subsidiary of Coinstar Inc. It offers new release DVD rentals for $1 per night through its network of self-service kiosks.

Coinstar Inc., Bellevue, Wash., is a multinational company offering a range of solutions for retailers' front of store, consisting of self-service coin counting, DVD rental, money transfer, electronic payment solutions and entertainment services.

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