LA CROSSE, Wis. -- Kwik Trip Inc. will return for the fifth consecutive year as the series title sponsor of American Speed Association Midwest Tour (ASAMT).
"We are heading into our 5th year anniversary, and we have made some fantastic adjustments to our marketing program and road show. Kwik Trip will be a fantastic partner to work with as we work on new and innovative promotional programs to drive customer loyalty and to increase our fan base at the ASAMT events," said Steve Einhaus, vice president of the ASAMT.
The relationship between Kwik Trip and the ASAMT [image-nocss] has been one that has made a huge impact on the ASAMT marketing and promotional program. Kwik Trip's dedication to the series has shown their commitment to personnel representation at each and every race, advertising, promotional incentives, driver appearances or race day displays.
"This will be one of our biggest and best years yet, and it's great to have Kwik Trip back on board. With their recent announcement of expansion, it also looks like it could be one of their biggest and best years, as well," said Tim Olson, president of the ASAMT. "We both are growing and it should be a great year for both parties. We truly believe it is going to be an excellent year, and working with Kwik Trip, and their staff, who share in the same values as the ASAMT, is always a huge benefit."
(Click here for previous CSP Daily News coverage of Kwik Tip's recently announced expansion plans.)
Jenny Frandsen, Kwik Trip marketing project manager, has been a large part of the relationship between the ASAMT and Kwik Trip. "Kwik Trip is happy to be back with the ASAMT for the 5th consecutive year," she said. "We have been a part of the tour since its inception. It should be another great year of racing, and we look forward to seeing all the drivers, crew members, officials and fans."
Throughout the 2010 racing season, Kwik Trip representatives could be found at each event, whether they were serving hot Karuba coffee on cold mornings or Nature's Touch water and Kwikade on those hot summer days. Smiling and enthusiastic Kwik Trip representative offering fresh-baked banana bread, bananas and a variety of chips and other items to keep the teams refueled throughout the day.
The American Speed Association Kwik Trip Midwest Tour presented by ECHO Outdoor Power Equipment and GrandStay Residential Suites Hotels and Crossings by GrandStay Inn & Suites.
The event is a pavement Super Late Model Touring Series based in the Midwest. Sanctioned by the American Speed Association (ASA), the series was founded in 2006 by Tim Olson and Stephen Einhaus. The tour makes stops at 10 different tracks in five states--Wisconsin, Iowa, Minnesota, Indiana and Michigan.
La Crosse, Wis.-based Kwik Trip has 372 convenience stores and 38 Tobacco Outlet stores in Wisconsin, Minnesota and Iowa, with $3.5 billion in annual sales.
The chain features the "Hot Spot" hot foods bar, filled with a variety of freshly baked breakfast sandwiches, hamburgers, cheeseburgers, corn dogs and pizza slices. Kwik Trip also offers a "fresh foods" cold case offering customers healthy food choices including fresh salads, fruits and vegetables. Kwik Trip's newest item, Cheese Mountain Take n' Bake pizza comes with a variety of toppings and is available in the pizza case.
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