Kwik Trip Forges FleetCor Deal

Retailer awards private-label commercial card program contract

Kwik Trip Fleetcor (CSP Daily News / Convenience Stores / Gas Stations)

LA CROSSE, Wis. -- Convenience store and truckstop retailer Kwik Trip Inc. has signed an agreement with FleetCor Technologies Inc., a leading global provider of fuel cards and workforce payment products to businesses, for a new commercial fuel card program.

Under the terms of this deal, FleetCor will partner with Kwik Trip to launch and manage both a Kwik Trip Extended Network Fleet Card and a Kwik Trip Universal Fleet Card. FleetCor will be responsible for marketing and sales support, customer service, credit and collections, transaction processing and overall management of the program.

The company said that it expects to launch the new card programs and make them available to Kwik Trip customers later this year.

Kwik Trip Inc. owns and operates more than 400 Kwik Trip retail fuel locations in Wisconsin and Minnesota and Kwik Star locations in Iowa. Among these stores are more than 100 semi-accessible diesel locations and 24 sites offering compressed natural gas (CNG).

Kwik Trip's aggressive five-year build schedule of about 30 stores per year will add 50 to 75 locations accessible to semis to the Kwik Trip network.

"We are pleased to have been selected by Kwik Trip to help bring new value to their customers and to grow their business with these new card offerings," said Ron Clarke, FleetCor's chairman and CEO. "This deal highlights the strength of our product, network, and customer management capabilities in North America."

Norcross, Ga.-based FleetCor's payment programs enable businesses to better control employee spending and provide card-accepting merchants with a high-volume customer base that can increase their sales and customer loyalty. FleetCor serves commercial accounts in North America, Latin America, Europe, Australia and New Zealand.

Kwik Trip is a family-owned company with headquarters in La Crosse, Wis. In addition to convenience stores and truckstops, Kwik Trip owns and operates its own bakery, dairy, commissary, ice plant, banana-ripening rooms, transportation fleet, warehouse, ice cream production, beverage/bottling plant, food safety lab, health clinic, store engineering and construction teams.

Part of CSP's 2014 Convenience Top 101 retailers