CEDAR RAPIDS, Iowa -- Lil' Drug Store Inc. has been chosen to be the exclusive distributor of Carma Laboratories Inc.'s Carmex Lip Balm to the convenience class of trade in the United States.
"With over 140,000 convenience stores nationwide, this is a major opportunity for both Lil' Drug and Carma," said Mike Pietsch, vice president of sales and marketing for Franklin, Wis.-based Carma Labs.
Lil' Drug Store is best known in the c-store industry for its innovative single-dose packages of over-the-counter products. The [image-nocss] company focuses on health and beauty care, offering a wide variety of products and merchandising vehicles to c-stores nationwide, such as the Convenience Profitability Program (CPP), a category-management program for wholesalers and retailers to increase profits and grow sales. Lil' Drug Store provides retailers with everything they need to make a health-and-beauty, general-merchandise, or automotive set.
Lil' Drug Store Products Inc. is a privately held company based in Cedar Rapids, Iowa, responsible for the production, sales and distribution of consumer healthcare products. Lil' Drug Store's product mix includes health-and-beauty-care, automotive and household items. Distribution markets include convenience, grocery, drug, mass, military, travel, vending and foodservice.
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