EL DORADO, Ark. -- Murphy Oil USA said that it is partnering with Vendgogh LLC to pilot fuel island vending at selected Murphy USA stores in Arkansas, Georgia and North Carolina. The companies will install Vendgogh's integrated gasoline island vending solutions that will enable Murphy USA fuel customers to purchase fuel and cold drinks with a swipe of their credit cards at the pump.
The installations are planned for this month, the companies said.
Murphy said it realizes that many of their customers buy only gasoline and pay at the pump with their credit cards for extra convenience. This new service will allow those same fuel customers to buy a drink from a vending machine located next to the pump while they are fueling their vehicles.
"Murphy USA has always been dedicated to taking care of our customers," said Don Miller, Murphy's manager of business alliances. "Through this gas island initiative, we are striving to enhance the overall shopper experience for our valued fuel customers. We are simply helping them get more for their money with less effort when they visit Murphy USA."
According to the company, a growing number of fuel customers are paying at the pump and buying nothing more than gasoline when they stop at a typical convenience store. Murphy USA is focused on catering to its fuel customers with enhanced service at the pump, it said.
"We are excited about working with Murphy USA to bring this exciting new service to their fuel customers," said Larry McAnallen, vice president business development at Vendgogh. "Murphy USA is extremely focused on delivering value and convenience to their customers, and we think this new initiative will raise the bar to a new level."
Vendgogh, Cary, N.C., is a privately held company that delivers a fuel island vending solution for c-stores designed to drive incremental revenue/profits and enhanced customer loyalty for c-store owners and enhanced convenience for gasoline-only c-store customers.
Murphy USA, a unit of El Dorado, Ark.-based Murphy Oil Corp., operates more than 1,100 retail outlets in 23 states.
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