ALEXANDRIA, Va. -- NACS has published a new Public Relations Toolkit to help convenience retailers launch their own publicity efforts in their communities—from how to write a press release and craft talking points to how to pitch an interview and elicit media coverage.
The 24-page NACS Public Relations Toolkit includes overviews, tips and examples of how to create and refine a public-relations program. It is the latest deliverable from the NACS reFresh initiative that addresses ongoing industry perceptions by providing convenience retailers with tools to evolve their in-store offer and elevate their image in their community.
The NACS Public Relations Toolkit complements NACS’ ongoing media-relations training programs that are offered at select NACS and other industry events. Over the past decade, NACS media has conducted more than 5,000 interviews with the general media and trained hundreds of retailers, suppliers and state association executives during media training sessions.
“These days, media relations goes far beyond the traditional press. Today, everyone is reporting ‘news’ on some level, especially on social media. By using basic public-relations strategies and gaining some additional exposure for your efforts, you will be able to more successfully attract consumers to your stores and improve the reputation of your brand,” said NACS vice president of strategic industry initiatives Jeff Lenard.
Founded in 1961 as the National Association of Convenience Stores, NACS, Alexandria, Va., is the international association for convenience and fuel retailing.
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