This market can accommodate 50 to 60 NASCAR-branded washes, the company said.
The NASCAR Car Wash is an exclusive [image-nocss] partner working with NASCAR to create a network of NASCAR-branded car washes. The first such locations are expected to open in early 2011.
"We view NASCAR as a great brand from which to develop a strong and high quality car wash experience," said Miller. "Over the last 20 years, we have strived to deliver a superior car wash product, in great locations at a terrific value. We are pleased to join with the NASCAR team to further the development of this exceptional car wash brand."
NASCAR Car Wash is the DBA name of 1903 Car Wash Co., NASCAR'S exclusive car wash industry partner in North America and U.S. territories.
Miller has been a car wash owner/operator of full service and express exterior car washes for more than 20 years in northern Nevada and northern California.
In September, the NASCAR Car Wash Co. entered into an agreement with Dow Jones, president and COO of Firehouse Car Washes, Salt Lake Valley, to open 20 to 25 new express tunnel car wash locations under the NASCAR brand throughout Utah in the next several years.
Firehouse car washes are full-service and detail-oriented car washes located throughout the Wasatch front. Dow Jones is the owner and operator of each of the Firehouse locations.
NASCAR is the National Association for Stock Car Auto Racing.
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