LAVAL, Quebec -- Nexopia.com announced a deal with Alimentation Couch-Tard, Canada's largest convenience-store operator, that will allow its members to buy subscriptions to the website at more than 290 Mac's c-store locations across Western Canada. The social-networking subscription, called Plus, gives Nexopia members additional online features and access to exclusive contests, prizes and special events.
"It's extremely rare for a website to find success with a subscription program like Plus, but since the Nexopia community is primarily teens, we've been able to determine what our members [image-nocss] value in their online activities and design features and products accordingly,” said Nexopia CEO Boris Wertz. “One thing teens value is having control and freedom over their lives. When the only place you can buy something is online, it becomes difficult to do so without a credit card. Now that Plus is in their local Mac's, they decide when and how they make the purchase."
Nexopia's Plus subscription was launched in 2005 and now accounts for almost 40% of the company's yearly earnings. For $5 a month, $20 dollars for six months, or $30 per year, members are given exclusive features, including color and customization options, larger picture galleries, the ability to view who has visited their online profile, and the chance to be "spotlighted" on the website's homepage.
Founded in 2003 by 18-year-old Timo Ewalds, Nexopia.com has become the most popular social networking utility for Canadian youth with 1.4 million registered members and over a billion pages served per month.
Couche-Tard, Laval, Quebec, is the largest convenience-store operator in Canada with a network of more than 2,000 stores in Canada, as well as a considerable presence in the United States, with more than 3,000 additional stores. The stores are primarily operated under the Couche-Tard and Mac's trademarks in Canada and the Circle K trademark in the United States.
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