"The growth of our sales team is a direct result of the overwhelming demand for our services," said Gill. "We have seen significant growth quarter-over-quarter [image-nocss] and to support our aggressive regional growth, we have added two of the most experienced interactive media sales executives to our team. John and Roger bring a wealth of experience and proven track records and we are thrilled to have them join Outcast."
Caronna joins Outcast from Gas Station TV (GSTV), where he held the position of vice president of western region sales and managed a team of sales executives. At GSTV, Caronna brought new clients to the network including Jack in the Box, Nestl a and Sony Electronics, and helped grow the western region of the company by 450%. Prior to GSTV, Caronna spent three as the director of business development at Captivate Network, a national digital network. There he managed and directed all sales efforts for the top advertisers in Northern California and the Pacific Northwest. He also increased revenue by 40% each year through strategic partnerships.
Blackshaw is a sales and marketing veteran with more than 20 years experience in sales. He founded Place Based Ads LLC which specialized in digital out-of-home advertising. Prior to this, he was the director of business development at Captivate Network. There he generated more than $2 million in revenue in two years and sold the largest single first time contract to Radisson Hotels. Prior to Captivate, he was the vice president of regional sales at Media Vehicles, where he generated $3 million in sales and built a pipeline of $10 million of business within three years.
Santa Monica, Calif.-based Outcast offers a measurable at-the-pump digital network and an extensive retail network, with partners that include Shell, ConocoPhillips, Holiday Superstations, Walgreens, Sears, Kmart, Albertsons, Stop N' Shop and others. With a reach of more than 25 million consumers in more than 900 locations, Outcast delivers programming and targeted advertising to nearly 6,000 digital LCD screens with rich audio in high-traffic locations.
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