SANTA MONICA, Calif. -- Outcast, a major digital out-of-home network with patented pump-activation technology to provide advertisers with 100% measurability, said that it is expanding its Fuelcast Network to New York. The company also announced that it has opened a New York office to continue supporting its aggressive growth in major designated metropolitan areas (DMAs) across the United States. The New York office will service East Coast clients and advertisers and provide support.
Outcast reaches captive consumers with premium digital content and customized, interactive [image-nocss] ads on high-definition flat screens. The company has patented technology that begins the content loop when a customer lifts the pump handle to provide advertisers with measurability. Outcast also delivers entertaining content powered by NBC with full-motion video, flash graphics and directional sound. In order to create a custom media experience for each unique viewer, Outcast uses targeted technology based on location and time of day.
"It is exciting to be at the forefront of the digital out of home space as it becomes a media of choice for advertisers. Our growth is a direct result of delivering what advertisers want: a results driven, measurable way to reach the on-the-go consumer," said Matthew Stoudt, CEO, Outcast. "With our nationwide network and strong corporate presence on both coasts, we are well positioned to continue our expansion and innovation."
Outcast is a new way to reach on-the-go consumers, with a nationwide, interactive network. Outcast has a retail network with partners that include Shell, ConocoPhillips, Holiday Superstations, Walgreens, Sears, Kmart, Albertsons, Stop N' Shop and others. With a reach of more than 25 million consumers in more than 1,200 locations, Outcast delivers programming and targeted advertising to more than 6,000 digital LCD screens with rich audio in high-traffic locations. Outcast is privately held and is headquartered in Santa Monica, Calif.
Separately, CBS has teamed with Oak Park, Mich.-based Gas Station TV (GSTV), a leader in digital gas station media, to provide viewers with a mix of daily updates and customized content. As part of this exclusive relationship with CBS, GSTV will deliver its viewers breaking news and headlines from CBS News as well as entertaining and informative segments from CBS's vast programming lineup.
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