Lotto Live displays the real-time jackpot on screen alongside high-definition creative and audio. In addition, Lotto Live can be configured to change messages dynamically based on jackpot amounts and draw dates leading to increased consumer relevancy and targeting.
California Lottery is the first client [image-nocss] to take advantage of the Lotto Live product by reaching 24 million California motorists as they fill up their tanks.
Nathan Gill, Chief Media Officer for the Outcast/PumpTop TV joint venture, said, "With Lotto Live, we're connecting state lotteries with millions of consumers within steps of point of purchase. The product's enhanced targeting, dynamic content and proximity to point of sale creates an actionable dialog with the consumer that's impossible to achieve with traditional billboards or radio."
With Lotto Live, state lotteries can display actual jackpot alerts, updated in real-time; change video/audio messaging based on jackpot value and draw date; and include directions to the nearest lottery kiosk
The Outcast Media/PumpTop TV joint venture is the largest and only one-to-one network with a high-definition digital screen at every pump. The joint venture reaches a combined 20 million viewers every month on 12,600 screens atgas stations and convenience stores nationwide, including 15 of the top (direct marketing areas) DMAs, the companies said.
PumpTop TV is a leading nationwide digital media network located at the pump. Used by brands such as American Express, Gatorade, Dunkin' Donuts and Sony Pictures, PumpTop TV delivers a captivated audience of millions of consumers each week via an engaging and fully programmed mix of entertaining content and advertising. The network is owned and operated by AdtekMedia Inc., a leading out-of-home digital media provider that combines inventory management and sales tools for out of home ad units and content insertion.
Outcast is a leading digital media company reaching on-the-go consumers while they fuel their vehicles. High-definition LCD screens and rich sound entertain captive consumers creating a 1:1 communication platform for advertisers without ad skipping or channel surfing. Outcast's patented pump-activation technology initiates the content loop and offers advertisers 100% measurability, it said. Advertisers that have used the Outcast network include McDonald's, MasterCard and Honda.
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