Consumer Groups allows Outsite Networks retailers to implement community-focused marketing programs to their loyalty-program members and on behalf of local community groups. This feature allows a retailer to set up custom groups of loyalty members and provide rewards based on group membership and sales. This feature can be used in a variety of ways but targets churches, charities, [image-nocss] schools, fleets and other fundraising and community initiatives.
With the new Coupon Logo feature, retailers can now add variable retailer and vendor logos to both rewards and promotional coupons printed at the Rewards Printer TouchPoint (See photo). Logos can appear at the top or bottom of reward coupons and be up to 1 inch high by 2.5 inches wide in size.
Coupons are becoming more valuable to consumers during the current economic environment, according to the company. Retailers and vendors can reinforce their brand and experience higher redemption rates by adding recognizable logos to coupons.
Both features are enabled through the use and upgrade of Outsite Networks Management Portal.
Anton Bakker, Outsite Networks CEO, stated, "We are pleased to continue to expand our broad base of loyalty marketing features for the convenience retailer industry. We listen to our retailers and respond based on their needs and visions in the market."
Based in Norfolk, Va., Outsite Networks Inc. is a leader in loyalty-marketing technology specifically for the convenience-store industry. The company's In-Touch loyalty marketing system technology is used by more than 100 different c-store retailers to operate loyalty programs in over 1,500 sites.
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