The partnership leverages Catalina Marketing's understanding of how purchase behavior can be used to design and execute successful marketing programs. Catalina Marketing's network of 300 brand sponsors can bring highly targeted and fully funded promotions and incentives to the [image-nocss] c-store shopper that drive trips and increase brand sales.
"We are excited to partner with Outsite Networks in the C-Store channel. Outsite Networks' experience in the c-store channel and their unique technology provides our CPG partners the ability to deliver incentives to any c-store shopper, whether or not they carry a loyalty card," said Darren Moss, vice president of marketing at Catalina Marketing.
"We believe this is a significant opportunity for the c-store industry," said Anton Bakker, president and CEO of Outsite Networks. "We've seen reports that coupons have seen double-digit growth in usage this year. Highly targeted coupons and rewards have proven to be successful throughout our loyalty network. These new coupons will be 'smart' coupons as well, rich in value, and fully funded."
Outsite Networks' technology is in more than 1,000 stores and features high-speed printers with wireless communications that work with virtually any make and model POS.
Catalina Marketing owns and operates a transaction-level, shopper-data warehouse- powering media network to intelligently connect consumer packaged goods (CPG), health care and retailer marketers with specific audiences. It develops, delivers and measures shopper and patient-driven engagements with approximately 90 million households and 130 million patients annually.
Media distribution channels include 50,000 food, drug and mass locations worldwide, including 18,000 U.S. pharmacies. Catalina Marketing is based in St. Petersburg, Fla., with operations in the United States, Europe and Japan.
Norfolk, Va.-based Outsite Networks has nearly five million members, a database of nearly two billion transactions and more than 100 convenience retail operations as loyalty partners. The Outsite Networks system delivers more than 40 million audio messages each month at point of purchase and has more than 15,000 TouchPoints in the marketplace.
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