CALGARY, Alberta -- Petro-Canada, a Suncor business, has redesigned its Petro-Points program to offer members faster redemption.
The new program, which launched Jan. 3, 2017, has reduced point levels required to redeem rewards by as much as 50%, allowing members to redeem their Petro-Points faster.
"We've been conducting research and online panels to help determine how we can add value to our loyalty program for our members," said Deborah Gullaher, vice president of sales and marketing. "We heard loud and clear that our customers want a program that's easy to understand, simple and intuitive--and most of all a program that gives great value for their Petro-Points. The changes to our program have been made based on what we've heard from loyal customers."