Technology/Services

Pilot Flying J Providing Free Showers

New loyalty program rewards fillups with credits, extended expiration dates

KNOXVILLE, Tenn. --Pilot Flying J, the largest operator of travel centers and travel plazas in North America, is offering free daily showers to all drivers who pump more than 500 gallons of fuel in a month.

Pilot Flying J (CSP Daily News / Convenience Stores / Truckstops)

The company is also extending shower expiration days for all drivers.

"We reached out to professional drivers through a series of surveys and focus groups to see how we could make their experience better while they're visiting our stores," said Jimmy Haslam, CEO of Pilot Flying J. "They overwhelmingly said they would like free showers, and they don't want to have to worry about an expiration date on a shower credit. We have the best customers in the industry, and we are more than happy to offer these new perks to show our appreciation for their loyalty."

To receive the free daily showers, professional drivers must fill up at Pilot and Flying J locations a minimum of 500 gallons of fuel in a month. One shower will be issued to the driver's MyRewards account each day for the remainder of the month in which the award was earned and for the entire following month.

In addition, drivers will receive a 10-day expiration on shower credits earned before reaching 500 gallons of fuel per month. This expiration period has been extended from the standard five-day credit.

The company launched a $50 million project to remodel restrooms at all 650 locations and will complete a $50 million project to remodel driver showers by the end of this year.

Pilot Flying J, Knoxville, Tenn., has more than 650 retail locations. The Pilot Flying J network provides drivers with access to more than 65,000 parking spaces for trucks, 4,400 showers and more than 4,500 diesel lanes offering diesel exhaust fluid (DEF) at the pump.

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