The PumpTop TV network reaches a captive audience of motorists at gas stations and convenience stores nationwide, delivering more than 12 million monthly impressions on 6,118 high-definition LCD screens. PumpTop will use PSAs from Goodwill Communications' CablePAK, distribution service, a package of topical PSAs distributed twice a year to 500 major cable systems.
The CablePAK [image-nocss] service combines a variety of client PSAs on a single dub and is distributed in the spring and fall. On average, each client's PSAs generate a total of $850,000 in verified advertising support, in 41 states, 147 cities and on 155 stations, the company said.
"We are excited about using this new advertising venue to reach people on the go where there is very little distraction and no opportunity to zap out the commercials," said Bill Goodwill, CEO of Goodwill Communications.
According to Lauren Nesmith, traffic manager of PumpTop TV, "We are looking forward to using the CablePAK TV PSAs, because they have excellent production values to engage our audience, and at the same time represent topical, important issues that we care about as an organization," she said.
PumpTop TV is a leading nationwide digital media network located at the pump. Used by major brands such as Audi, Rolaids, Jack in the Box and BestBuy, PumpTop TV delivers a captivated audience of millions of consumers each week via engaging and fully programmed mix of entertaining content and advertising. The network is owned and operated by AdtekMedia Inc., a leading out-of-home digital media provider that combines inventory management and sales tools for out of home ad units and content insertion. The company has partnered with LCD TV manufacturer Westinghouse Digital to develop and deploy all-weather digital signage hardware that integrates with AdtekMedia's proprietary network software.
Available nationwide, AdtekMedia continues to expand the PumpTop TV network into top metropolitan markets throughout the United States. Through the company's joint venture with Outcast, advertisers can now reach a captive audience of more than 20 million motorists each month on 12,600 screens at gas stations and c-stores nationwide, including 15 of the top designated marketing areas (DMAs).
Goodwill Communications is an advocacy advertising firm that provides clients with a complete spectrum of post-production services for PSA campaigns, including replication, packaging, distribution and evaluation in all media. In the past 25 years, Goodwill Communications has distributed more than 700 national PSA campaigns on issues ranging from highway safety to responsible parenting for nearly 100 federal agencies and nonprofit organizations, it said.
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