Doug Woo, executive vice president of AdtekMedia Inc., the parent company of PumpTop TV, said, "We're very excited to expand our reach into Detroit, which is the pulse of the automotive industry in America and a natural fit for PumpTop [image-nocss] TV. We're eager to provide rewarding content that's relevant and exciting for Detroit residents on the go, and look forward to seeing the response from motorists whose lives are linked to the auto industry."
PumpTop TV a nationwide, out-of-home digital network located at-the-pump, offering a rich content experience spanning the latest in entertainment, health and wellness, travel, the environment, fashion and more. With a national reach exceeding tens of millions of captive viewers, the PumpTop TV network features geographic localization capabilities that will allow content providers to reach Detroit consumers on a more targeted level. The arrival of PumpTop TV in the Detroit market provides local gas station owners with a dramatic new lure to attract customers to their locations.
The PumpTop TV network is part of a nationwide affiliate network between PumpTop TV and Outcast that provides advertisers a combined audience reach of more than 20 million motorists each month. PumpTop TV currently appears onmore than12,600 screens at stations and convenience stores throughout the United States, including 16 of the top designated marketing areas (DMAs).
PumpTop TV is a leading nationwide digital media network located at-the-pump. Used by major brands such as American Express, Chase, Verizon and Yahoo, PumpTop TV delivers a captivated audience of millions of consumers each week via an engaging and fully programmed mix of entertaining content and advertising. The network is owned and operated by AdtekMedia, a leading out-of-home digital media provider that combines inventory management and sales tools for out of home ad units and content insertion.
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