IRVINE, Calif. -- PumpTop TV and The Look announced a partnership that will bring the hottest celebrities in the entertainment industry to the gas pump, according to the companies. Covering everything celebrity related from fashion and beauty to lifestyle and fitness, The Look is three sites in one, an online network, a daily editorial and photo site, and an e-commerce store.
Created by the founder of E! Entertainment Television, Alan Mruvka, The Look is bringing PumpTop TV's audience an inside perspective into the world of celebrities and creating regular custom content [image-nocss] themed to coordinate with PumpTop TV's topic of the week.
This week, PumpTop TV will be featuring an "on the scene" view from The Look at the red carpet of the Warner Bros. film "Flipped" that includes an interview with writer/director Rob Reiner. "Flipped" is the newly released romantic comedy, based on the novel by Wendelin Van Draanen, about two eighth-graders that start to have feelings for each other despite being total opposites.
Later this month, PumpTop TV will be showcasing tech themed content. The Look will be providing PumpTop TV's audience with an inside peek at Comic-Con 2010, featuring stars from some of today's hottest television shows, including Thomas Jane ("Hung"), Scottie Thompson ("Trauma" / "Skyline") and Sam Trammell ("True Blood").
Alan Mruvka, Founder and CEO of THE LOOK, said,
"We're thrilled to bring custom content to PumpTop TV," said Mruvka. "The Look is always looking for new and creative ways to expand our audience, and PumpTop TV's network is the perfect avenue to do so."
Doug Woo, executive vice president of AdtekMedia, the parent company of PumpTop TV, added, "The Look has such a wide variety of celebrity content that pairs perfectly with our weekly themes. People love celebrities and are always drawn to them. By providing an inside look into the lives of celebrities, we feel that The Look will make our audience's experience at the pump more entertaining and enjoyable."
PumpTop TV, Irvine, Calif., is part of a nationwide affiliate network with Outcast that provides advertisers and content providers a combined audience reach of more than 20 million motorists each month on over 12,600 screens at service stations throughout the United States. The PumpTop TV network features high-definition, state-of-the-art screens and localization capabilities that allow content providers and advertisers to reach viewers not only on a national level, but locally and at specific individual stations.
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