IRVINE, Calif. -- With gasoline prices shaping up to be one of the major political issues of this presidential election, PumpTop TV is soliciting political message ads for its network of nearly 7,000 LCD screens at gasoline pumps at more than 650 U.S. stations representing 40 brands in top media markets. The firm says its screens reach 200 million people annually, 98% of which are adults of voting age.
As they fuel their vehicles, consumers at stations using PumpTop TV can view a 5-minute presentation of news, weather, real-time traffic maps, sports and entertainment programming from ABC, [image-nocss] Google and other content providers. Adjacent to the programming onscreen are a limited number of video and skyscraper advertising positions. PumpTop TV's format simultaneously displays content and advertising onscreen.
PumpTop TV's internet-connected network allows for timely and targeted message delivery. "The ability to target voters and deliver the most effective messaging to them is extremely powerful," said Roy Reeves, PumpTop TV's vice president of sales and marketing. "For example, we can reach voters in affluent areas with a message about reducing taxes, while at the same time reach voters in baby boomer areas with a message about Social Security."
PumpTop TV is owned and operated by AdtekMedia Inc., Irvine, Calif., a major provider of out-of-home digital media solutions. The company has partnered with Westinghouse Digital Electronics, one of the world's largest LCD TV manufacturers, to expand the PumpTop TV network into top U.S. metropolitan markets.
Separately, rival network Gas Station TV has announced that Jason "JB" Basso of New York City is the winner of the its Wanna Be A BroadcaSTAR contest. It awarded Basso with a hosting position for a series of national broadcast lifestyle segments on the Gas Station TV (GSTV) network and a cash prize.
The BroadcaSTAR contest began April 12 and encouraged contestants to submit video entries. From May 12 to June 30, more than 31,000 votes were cast to narrow down the 10 finalists to one grand prize winner.
"We started the BroadcaSTAR contest with a live casting call, opened up submissions nationally through online video upload and offered a sweepstakes in addition to the contest. This integrated on- and off-line campaign truly engaged consumers, driving them from the pump to the computer screen," said Catherine Archer, marketing manager.
The lifestyle segment hosted by Basso will run more than 2,700 times per day at each station on the GSTV network. The first segment with Basso will be taped in early fall and will feature topics such as technology, entertainment, health, travel, sports and more. Segments can be sponsored by marketers and will include brand integration opportunities, providing a new consumer engagement experience for GSTV advertisers.
An experienced on-air journalist and behind-the-scenes producer, new GSTV lifestyle segment host Basso is a recipient of numerous journalistic awards including multiple Telly and NPPA awards, a Platinum Aurora Award, a Press Club Award and has been nominated for an Emmy. Basso is also an accomplished actor and has had roles in movies including World Trade Center and Spinning into Butter and on TV shows including 30 Rock, Rescue Me and Saturday Night Live.
To view Basso's winning entry, visit www.beabroadcastar.com.
Oak Park, Mich.-based GSTV offers news and entertainment content at the pump from CBS, sports from ESPN and local weather from AccuWeather on more than 5,500 screens in more than 400 U.S. cities including top media markets such as New York, Los Angeles, Chicago, Philadelphia, San Francisco, Boston, Dallas, Houston, Washington, D.C., Atlanta, Detroit, Tampa, San Diego, Raleigh, Indianapolis, Miami and Bentonville at select ARCO ampm, BP, Chevron, Conoco-Phillips, CITGO, ExxonMobil, Marathon, Murphy USA/Wal-Mart, Shell, Speedway, Valero and Sunoco stations. It is a unit of Destination Media, an acquirer, developer and operator of digital out-of-home media networks. It reaches consumers at the many away-from-home destinations through media including GSTV and the C-Store Network.
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