RaceTrac CEO Carl Bolch Jr. and his wife, Susan, are 25-year supporters of Camp Sunshine. Both sit on the organization's board. When donations [image-nocss] to Camp Sunshine slowed due to the economy, they and their fellow board members decided to do something about it. Each was charged with coming up with a solution to raise additional funds.
The Bolches chose to capitalize on the popularity of RaceTrac's coffee and launch RaceTrac's "Coffee for a Cause" campaign.
Every 400 cups of coffee sold at RaceTrac during the campaign will fund one child's participation in Camp Sunshine's programs. Due to an exceptional turnout by RaceTrac guests, RaceTrac was able to raise more than 140% of its original $20,000 goal.
"Even in times of economic uncertainty, children with cancer require programs that offer them love, support, fun and acceptance," said Bolch. "We thank our loyal guests for expressing their generosity and helping us support this very worthy cause."
Signage featuring Santa Claus holding a RaceTrac cup of coffee and Camp Sunshine's mission statement was prominently placed throughout Georgia stores to remind RaceTrac guests of the opportunity to make a contribution.
"We are so grateful for this donation and for the awareness the campaign will bring to Camp Sunshine," said Sally Hale, executive director, Camp Sunshine. "RaceTrac has really stepped up to the plate to give children with cancer the gift of sunshine this holiday season."
RaceTrac's benevolence encouraged other local organizations to participate as well. Radio spots encouraging customer participation aired free of charge on 790 The Zone each day of the promotion.
RaceTrac supplier Colonial Coffee Roasters Inc. has donated enough coffee to make 10,000 cups of its brew to the cause. This made it possible for 100% of the proceeds to go toward Camp Sunshine's mission.
"It has always been our policy to give back to a good cause when we can," said Rafael Acevedo of Colonial Coffee Roasters. "We truly believe that Camp Sunshine is a great cause and welcome the opportunity to bring comfort to the children and families affiliated with the group."
Headquartered in Atlanta, RaceTrac operates more than 265 locations in four states. RaceTrac stores, which are all company owned, feature 20 to 24 fueling positions and a more than 4,000-square-foot convenience store with more than 4,000 items.
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