STARZ is the web-based community for all Shell-branded locations to find specific c-store suppliers, and the promotional opportunities that exist for the c-store [image-nocss] channel. RBG will provide all support for the development of content, and it will provide logistics coordination to ensure proper representation of convenience store suppliers on the STARZ website.
As part of this commitment, RBG has launched the STARZ National Sales Planner Program, a comprehensive promotional vehicle to exclusively promote specific products in a specific timeframe at Shell-branded locations. These national promotional periods will be two months in length and include all signage and other point-of-purchase (POP) materials to help promote a supplier's product for the length of the promotion.
All c-store suppliers are eligible to participate in the STARZ National Sales Planner Program; however, the program is limited to four suppliers per promotion timeframe. The six national promotional timeframes will be committed to specific suppliers on a first-come, first-served basis.
RBG, headquartered in Lisle, Ill., is a national organization dedicated to maximizing sales and profitability of c-stores, petroleum locations, college book stores, truckstops/travel plaza centers, auto repair facilities, drug stores, tobacco outlets and liquor stores. It now represents almost 6,000 locations nationwide. Core service capabilities include negotiating with regional and national suppliers for impactful and competitive sales and marketing programs and providing category management expertise, marketing support and customer service support.
Shell Oil Products US, a subsidiary of Shell Oil Co., Houston, is a leader in the refining, transportation and marketing of fuels, and has a network of approximately 6,100 branded gas stations in the western United States. Shell Oil is an affiliate of the Shell Group. Shell Oil is a 50% owner of Houston-based Motiva Enterprises LLC, along with Saudi Refining Inc. Motiva refines and markets branded products through more than 8,300 Shell-branded stations in the eastern and southern United States. Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague.
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