"Our goal was to create a convenience retailing solution to provide our Irving distributors and dealers a consistent offering for promotional activities. Irving retail locations will increase [image-nocss] their promotional and operational efficiencies by accessing RBG's programs, products and services directly through the Irving Oil Buying Club website," said Aaron Dube, marketing performance manager for Irving Oil Marketing.
"By combining the strategic directives of the Irving Oil Marketing Team with our niche services for the independent retailer, Royal Buying Group has taken a significant step in aggregating the buying power of all Irving branded channel partners. Our personal relationships, training services, and merchandising capabilities will continue to help both vendors and operators achieve 'the Competitive Edge' in the convenience store industry," said Angela Angelilli, vice president of member services of RBG. "We are looking forward to utilizing the strength of the Irving brand to create impactful marketing programs and promotions."
Click herefor more information about the Irving Oil Buying Club.
RBG, headquartered in Lisle, Ill., is a national organization dedicated to maximizing sales and profitability of convenience stores, petroleum locations, college book stores, truckstops/travel plaza centers, auto repair facilities, drug stores, tobacco outlets and liquor stores. It now represents more than 6,000 locations nationwide. Core service capabilities include negotiating with regional and national suppliers for impactful and competitive sales and marketing programs and providing category management expertise, marketing support and customer service support for its membership.
Irving Oil is a regional refining and marketing company serving customers in New England (from Portsmouth, N.H.) and Eastern Canada (from Saint John, N.B.) with a range of finished energy products, including gasoline and complementary products and services. With approximately 900 retail fueling locations in New England and Eastern Canada, Irving Oil is a leader in the Northeast in refining and fuel marketing.
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