OAKBROOK TERRACE, Ill. -- Redbox, a leading movie rental destination, has announced that it will offer video game rentals at more than 21,000 redbox kiosk locations nationwide beginning June 17, 2011.
Top video games will be available for $2 a day, complementing $1 DVD and $1.50 Blu-ray daily rental prices. The announcement follows a test of video game rentals in select U.S. markets that began in August 2009.
"Redbox will increase consumers' access to video game rentals by leveraging our incredible technology and business model to keep rental prices low for consumers," [image-nocss] said Mitch Lowe, president of redbox. "With more than 21,000 redbox locations slated to feature video game rentals alongside movies this June, redbox will be the one-stop shop for entertainment."
Redbox, a Coinstar Inc. brand, has tested video game rentals alongside movies at 5,000 redbox locations. "Redbox has rented more than one million video games in less than two years at these locations, underscoring the popularity of video game play in America," added Lowe.
Today, nearly 64% of people in the United States own a game console, the company said.
Upon launch, redbox will feature games across the three major console platforms: Playstation 3, Nintendo Wii and Xbox 360. Video game titles will range from top releases to popular family and kids titles.
"Redbox will make discovering the latest games as easy as a trip to the local grocery, convenience or drug store," said Joel Resnik, vice president of games for redbox.
Oakbrook Terrace, Ill.-based Redbox Automated Retail LLC, a wholly-owned subsidiary of Coinstar, Bellevue, Wash., offers new release DVD and Blu-ray Disc rentals through its network of conveniently located, self-service kiosks. Redbox has rented more than one billion movies and is available at more than 27,000 locations nationwide, including select McDonald's restaurants, leading grocery, drug and convenience stores, select Walmart locations and Walgreens locations in select markets.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.