Kroger customers have the opportunity to redeem 100 [image-nocss] points per visit to save 10 cents per gallon instantly at Kroger Fuel Centers and now at participating Shell stations. This offer is valid up to 35 gallons of fuel per purchase.
"Adding value and savings is an important part of Kroger's commitment to providing our customers the best possible shopping experience," said Glynn Jenkins, director of communications and public relations of Kroger's Atlanta division. "In today's economic times, it's more important than ever for companies like Kroger and Shell to join forces to offer our customers optimum savings and rewards."
"We are excited to be teaming up with Kroger to help fill customers' gas tanks for less," said Dan Little, North America fuels marketing manager for Shell Oil Products US.
Customers earn one Fuel Point for every $1 spent on most items when they use their Kroger Plus Card. To help shoppers build up their savings quickly, additional Fuel Points can be earned by purchasing prescriptions or gift cards at Kroger. Customers earn 50 Fuel Points for each filled eligible prescription and two Fuel Points for every $1 spent on third-party gift cards from Kroger's in-store Gift Card Malls. Fuel Points will be automatically added to Kroger Plus Card accounts and will be reflected on customers' grocery receipt after every purchase. Customers also have the option of looking online to check how many Fuel Points they have earned. Fuel Points must be used during the month they are earned or by the end of the following calendar month.
Customers may redeem their Fuel Points at Kroger Fuel Centers or participating Shell stations by using their Kroger Plus Card at the pump, manually entering their card number or entering their alternate ID, which will initiate the fuel savings
Kroger and Shell have previously rolled out the fuel rewards program in other key markets, including Cincinnati, Dallas, Detroit, Houston, Indianapolis, Jackson, Miss., Little Rock, Ark., Louisville, Ky., Nashville, Tenn., Raleigh, N.C., Richmond, Va., and San Diego. (Click here for a full list of cities.)The Kroger Co., the nation's largest traditional grocery retailer, has 2,469 supermarkets and multi-department stores in 31 states under two dozen local banner names including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry's, King Soopers, QFC, Ralphs and Smith's. It also operates 773 convenience stores, 850 supermarket fuel centers. It is based in Cincinnati.
Shell Oil Products US, a subsidiary of Shell Oil Co., Houston, is a leader in the refining, transportation and marketing of fuels, and has a network of approximately 6,100 branded gas stations in the western United States. Shell Oil is an affiliate of the Shell Group. Shell Oil is a 50% owner of Motiva Enterprises LLC, along with Saudi Refining Inc. Motiva refines and markets branded products through more than 8,300 Shell-branded stations in the eastern and southern United States. Royal Dutch Shell plc has its headquarters in The Hague.
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