Lee's vision is to further facilitate each site's growth, the company said.
"The addition of Bob Lee as the new president of Roady's Truck Stops supports our mission to bring fresh ideas for [image-nocss] promoting the success of our customers," said Rhinehart, "I am looking forward to working with Bob during this time of growth as he uses his experience in the truckstop industry to take the company to the next level by bringing additional fleets and owners to our members' facilities."
Lee has spent his entire career in the truckstop and travel industry, most recently as sales director for ACS Trip Pack Services. "I am especially excited to be once again working closely with independent business men and women," said Lee.
The Roady's Truck Stop network allows independent truckstop facilities to leverage the corporate buying power to get the maximum return. Lee's goal is to help each location to better utilize the Roady's network of vendors and suppliers to yield a higher return on their investment. His immediate goal is to formalize some of the processes currently in place so that all facilities can participate in the best strategies to help them find a competitive advantage.
Roady's Truck Stop is looking outside of the transportation vertical to maximize their corporate buying power to benefit the truckstop side of the business, it said.
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