HINSDALE, Ill. -- Royal Performance Group, a division of Royal Buying Group Inc. (RBG), a national organization dedicated to maximizing sales and profitability of convenience store and petroleum locations, has rolled out its Royal Rewards Loyalty Program.
The Royal Rewards Loyalty Program will provide our retailer membership with a flexible rewards program that will identify and retain their most profitable customers said Michael Zielinski, RBG's president and CEO. The Royal Rewards Card is the first of our stored-value product offerings we are rolling [image-nocss] out under our card services divisionthe Royal Performance Group [RPG].
We are pleased to be working with First Data Corp. to provide a customer reward card program that will increase our membership's sales, total revenue and market share said Thomas Gilbert, RBG's vice president of sales and marketing. This program will provide real time delivery of promotional marketing and reward offers to our memberships' customersinstantly enhancing their purchasing experience.
The Royal Rewards Loyalty Program will be offered to RBG's membership in the Midwest region through the remainder of 2005, with a national launch in January 2006.
RBG, Hinsdale Ill., negotiates with regional and national suppliers for sales and marketing programs, providing category management expertise, marketing support, customer service support as well as a variety of additional service offerings for its membership. RPG specializes in sales and marketing program services of stored-value products including prepaid gift cards, loyalty cards, and phone cards.
First Data Corp. is a major provider of electronic commerce and payment solutions for businesses and consumers worldwide.
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