Technology/Services

Safeway, ExxonMobil Partner on Fuel Rewards

Loyalty program offers 10-cents-per-gallon discount for every 100 points earned by shopping

PLEASANTON, Calif. -- Safeway Inc. and ExxonMobil have teamed up to provide Safeway shoppers a new way to save at the pump. Safeway shoppers and ExxonMobil customers can now earn reward points for most products purchased at Safeway stores in the Mid-Atlantic region (Dominick's in the Chicago area) and redeem their reward points at participating Exxon or Mobil locations.

This new loyalty program will help maximize the value and savings provided to Safeway and ExxonMobil customers through the combination of convenience and rewards.

"Safeway listens to its shoppers, and we understand the importance of stretching grocery dollars. By teaming up with ExxonMobil, we're able to thank our customers with a loyalty program that makes two frequent and critical purchases lead to real savings," said Mir Aamir, president of customer loyalty and digital technologies at Safeway.

"As one of the largest grocery retailers in North America, Safeway is an ideal partner, allowing us to reach consumers with a compelling new loyalty offering in the markets and cities where we both have a strong brand presence," said Simon Smith, Americas retail director for ExxonMobil Fuels, Lubricants & Specialties Marketing Co. "Through this program, consumers can achieve meaningful savings on their gas and diesel purchases simply by shopping at Safeway."

Consumers earn reward points by purchasing groceries, qualifying gift cards and pharmacy items with a Safeway Club Card. They can redeem them participating Exxon and Mobil locations. For every 100 points earned by shopping at Safeway with a Safeway Club Card, shoppers get a 10-cents-per-gallon reward. Shoppers can use up to $1 per gallon in rewards on a single fillup at a participating Exxon or Mobil location with a maximum of 25 gallons and a limit of one vehicle per transaction.

They can earn reward points by shopping at Safeway stores in the following ways:

  • Grocery shopping at Safeway stores rewards shoppers with one point per one dollar spent on eligible purchases.
  • By purchasing qualifying gift cards, shoppers receive two points per one dollar spent.
  • Every one dollar spent on eligible pharmacy items equals one Reward Point.

Shoppers can redeem their reward points by swiping their Safeway Club Card or by entering their linked phone number at the pump before fueling up. This loyalty program is currently available throughout the Mid-Atlantic region.

ExxonMobil, Houston, is the largest publicly traded international oil and gas company and the largest refiner and marketer of petroleum products.

Pleasanton, Calif.-based Safeway is one of the largest food and drug retailers in North America, based on sales. The company operates 1,644 stores in the United States and western Canada and had annual sales of $43.6 billion in 2011.

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