Technology/Services

Shaw's Goes All in for Override

Supermarket chain participating in Irving Oil's gasoline savings program
PORTSMOUTH, N.H. -- Irving Oil has announced that an additional 96 Shaw's Supermarkets began participation in its Override gasoline savings program on March 27. Override now has a total of 174 Shaw's in the program and more than 220 participating Irving locations where customers can redeem their savings. Every Shaw's Supermarket in Maine, New Hampshire, Vermont, Massachusetts and Rhode Island is now in the Override loop.

Shaw's and Irving Oil are the charter retail partners in Override.

Customers using their Shaw's Rewards Card when they shop for groceries also use [image-nocss] that same card at the pump to lower their price of gasoline. Participants who make purchases at a Shaw's, or at a participating Dunkin' Donuts in Maine or New Hampshire by using their Dunkin' Donuts Card, can combine those savings to lower their price of gasoline even further. These two cards can be linked at www.Override.com.

"This is the right program at the right time. It's not a gimmick, it's not complicated and Override does not make you buy anything you do not want in order to save," said Override CEO Mike Crosby. "Best of all, Override will bring people real savings just when they need these savings the most."

The program is simple: A minimum purchase of groceries with a Shaw's Rewards Card earns savings off each gallon of gasoline at Irving up to 20 gallons. The savings increase if the grocery purchase is larger. At Dunkin' Donuts, purchases totaling $20 earns 5 cents off each gallon of Irving gasoline.

"Override is an innovative program that offers our customers another way to save in this very tough economy," said Larry Wahlstrom, president of Shaw's Supermarkets. "We are always looking to provide quality products, a fresh shopping experience, and, most importantly, ways to provide maximum value for our customers' hard-earned dollars. The gas savings program does just that. People will see a very real and positive impact on their wallets when they participate in Override."

Founded in 1924, Irving Oil-based in Saint John, New Brunswick, in Canada and Portsmouth, N.H., in the United States-is a leading regional refining and marketing company that serves retail, commercial, industrial and residential customers in Eastern Canada and New England with a range of finished energy products and complementary services. The company offers fuel at more than 700 locations in Atlantic Canada and New England, including company-operated, leased and independent sites.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Foodservice

Opportunities Abound With Limited-Time Offers

For success, complement existing menu offerings, consider product availability and trends, and more, experts say

Snacks & Candy

How Convenience Stores Can Improve Meat Snack, Jerky Sales

Innovation, creative retailers help spark growth in the snack segment

Technology/Services

C-Stores Headed in the Right Direction With Rewards Programs

Convenience operators are working to catch up to the success of loyalty programs in other industries

Trending

More from our partners