The Air Miles Reward Program is a major Canadian coalition loyalty program, with approximately two-thirds of [image-nocss] Canadian households actively collecting reward miles, the company said. Air Miles collectors earn reward miles at more than 100 brand-name sponsors representing thousands of retail and service locations across Canada. Air Miles reward miles can be redeemed for more than 800 different rewards, such as travel, movie passes, entertainment attractions, electronic merchandise, as well as fuel and car wash gift certificates redeemable at Shell locations, and more.
"Shell Canada's decision in 1993 to join the Air Miles Reward Program dynamically changed building customer loyalty strategies in the fiercely competitive Canadian retail fuel business," said Bryan Pearson, president of Alliance Data's LoyaltyOne business. "For 16 years, our combined data and insight has enabled Shell to create value propositions that are attractive to their customers, that increase loyalty to Shell's brand and that drive consumer behavior in ways that reduce marketing costs and yield a greater return on investment."
Calgary, Alberta-based Shell Canada's downstream business is held and operated by a wholly owned partnership, Shell Canada Products, which manufactures, distributes and markets refined petroleum products across Canada. Shell Canada's three refineries convert crude oil into low-sulfur gasoline and diesel fuel, aviation fuels, solvents, lubricants, asphalt and heavy fuel oils. Shell Canada Products supplies these products to retail, commercial and road transport markets through its Canada-wide network of Shell and private-branded retail and cardlock sites.
Dallas-based Alliance Data is a leading provider of loyalty and marketing solutions derived from transaction-rich data. It manages more than 107 million consumer relationships for some of North America's most recognizable companies. Through the creation and deployment of customized solutions that change consumer behavior, Alliance Data enables its clients to create and enhance customer loyalty to build stronger, mutually beneficial relationships with their customers. Alliance Data is a leading provider of marketing-driven credit solutions, and is the parent company of Epsilon, a leading provider of multi-channel, data-driven technologies and marketing services, and LoyaltyOne, which owns and operates the Air Miles Reward Program.
LoyaltyOne (formerly Alliance Data Loyalty Services) works with more than 100 of North America's leading brands in the retail, financial services, grocery, petroleum retail, travel and hospitality industries to profitably change customer behavior. Through a team of businesses, each specializing in a loyalty discipline, LoyaltyOne designs, delivers and manages a suite of loyalty marketing services-consumer data, customer-centric retail strategies, direct-to-consumer marketing, loyalty consulting, and more.
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