Mark Theobald, an executive with U.S. consumer cards forShell Oil Products US, said, "The Shell Card promotion will help drivers get the most out of every drop by offering a timely and effective solution [image-nocss] that lowers the cost of driving without sacrificing the quality of fuel."
For easy budgeting, Shell Card holders can track and manage gasoline purchases separately from other day-to-day expenses. The Shell Card is a proprietary credit card that offers free 24/7 online account access, no annual fee, flexible payment options and pay-at-the-pump convenience. Consumers can use the Shell Card at any Shell-branded station coast to coast, participating Jiffy Lube locations nationwide and more than 250,000 ATMs across the United States. With the promotion, new Shell Card holders will receive a $30 statement credit after purchasing 100 gallons of gasoline within 90 days of the account open date.
The promotion will be supported with point-of-purchase (POP) materials at Shell locations, including pump toppers, pole signs, building signs and register toppers. Additional advertising support includes online, direct mail and radio and print co-op materials. In addition to the credit-card promotion, Shell retail sites will continue to feature messaging reinforcing the availability of the new Shell Nitrogen Enriched Gasolines in all three grades.
Shell Oil Products US, a subsidiary of Shell Oil Co., Houston, is a leader in the refining, transportation and marketing of fuels, and has a network of approximately 6,100 branded gas stations in the western United States. Shell Oil is an affiliate of the Shell Group. Motiva Enterprises LLC refines and markets branded products through approximately 8,100 Shell-branded stations in the eastern and southern United States. Shell Oil Co. is a 50% owner of Motiva, along with Saudi Refining Inc.
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