Speedy POP

Retailer implements store-specific solution

VICTORIA, Texas -- Speedy Stop convenience stores, an operator of more than 100 convenience stores in throughout South, Central and East Texas, has implemented point-of-purchase (POP) marketing solutions provider GSP Marketing Technologies' POPRender software to ensure accurate store-level execution of Speedy Stop's POP marketing program.

For each promotional period, Victoria, Texas-based Speedy Stop will use POPRender to generate a 100% store-specific illustration of each site that includes the exact POP shipped to the store, displayed in the exact [image-nocss] locations defined by category managers.

GSP's POPRender simplifies execution of complex marketing plans by automatically generating store-specific illustrations of each site that include POP marketing materials for a given sales period, the company said. Through a drag-and-drop interface, POPRender enables users to create renderings of various store facings (storefronts, pump locations, vault doors, and food service areas) and position POP to be displayed in those areas. POPRender then marries store-specific facings with current promotional data to generate 100% store-specifc and promotion-specific POP placement guides. POPRender even considers more permanent signage and rollover promotions which run for extended periods of time. The end result is a store-specific POP Roadmap that store personnel can easily understand when they install their promotional POP.

POPRender will allow Speedy Stop to tailor its marketing plan for each individual store, while reducing concerns about executing plans properly at the store level. said Greg Dorian, southeast regional manager for Clearwater, Fla.-based GSP.

GSP serves convenience retailers, fuel marketers and suppliers of convenience products and services. It offers customers a vertically integrated POP marketing solution that includes marketing database management, POP engineering, creative design, print production, logistics management, retail branding, compliance management and POP effectiveness research. Clients have included Circle K, The Pantry, Turkey Hill, Quick Chek, Maverik and Cumberland Farms.