Under the agreement, the Gulf Breeze, Fla.-based Adergy will market Prolitec's services to the 26 chains it currently serves in 34 states, as well as new accounts in the supermarket and c-store sectors. This will augment the company's current programs that use Trusonic [image-nocss] Internet transmission technology to provide retail food clients with in-store music, customized location-specific messaging and national and local advertising.
Milwaukee-based Prolitec's technologies will be introduced to the supermarket and c-store sectors through Adergy's newly formed Adding Sense Division. The relationship may also open new opportunities for Prolitec with certain nonfood retailers, adding to its existing scented marketing retail programs.
"For those retailers aware of the tremendous power scent brings to strategic brand building, Prolitec's services provide a key marketing tool in the most competitive retailing environment in decades," Adergy president John Greenfield said. "With Prolitec's flexible technologies, scent can be strategically utilized to enhance the appeal of the overall store, key departments or specific products. The opportunities are numerous."
The Adding Sense Division will also market Prolitec's odor remediation technologies, with potential applications in the supermarket and c-store sectors including restrooms and trash storage areas.
"We are pleased to be partnering with Adergy to pursue new growth opportunities for our technologies in the fertile supermarket and c-store sectors," said Roger Bensinger, executive vice president of marketing at Prolitec.
While Adergy currently focuses on the supermarket and c-store industries, the company will be exploring opportunities to selectively expand its services to nonfood retail sectors through its capacity as a Total Solutions Provider for Trusonic. "Adergy's potential move into these other retail markets where Trusonic's superior technology is being deployed could ultimately create additional opportunities for our scent marketing programs in the retail arena," Bensinger said.
Trusonic currently provides in-store music and on-hold messaging to such major retailers as Ace Hardware, Crate & Barrel, Dillard's, Guitar Center and Jos. A. Bank Clothiers.
Prolitec develops and deploys air-freshening technologies and solutions for aerobiology, indoor air quality and the use of scent as a medium of communication. Clients include retailers, hotels, casinos and other commercial organizations.
Adergy is a Total Solutions Provider of Trusonic Internet transmission technology for music, custom, location-specific messaging and national and local advertising to the supermarket and c-store industries. It currently delivers more than 8,000 messages aired each week. The company's new Adding Sense Division will be a Prolitec Services provider of sensory marketing and odor remediation services.
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