LAKE FOREST, Ill. -- b2b Solutions LLC, Lake Forest, Ill., and W. Capra, Chicago, have formed a strategic marketing alliance to provide comprehensive operations, marketing and technology solutions to retailers in the convenience/retail petroleum channel. The two firms share a common belief that companies who do not meet changing consumer demands and do not have timely, actionable information do not have to worry about winning--they will not survive.
"Our vision is to provide retailers a single source of contact for all their business needs," said b2b Solutions partner and president Steve Montgomery. "Our alliance with W. Capra enables us to provide our retail customers access to services that they need to get the most out of their investment in IT."
b2b Solutions will identify and recommend W. Capra services that can optimize their clients' use of technology. These services include developing strategies; selecting solutions providers; designing, integrating and testing the selected systems; and successfully implementing the technology and business process changes.
"b2b Solutions is recognized as a leader in convenience retail/petroleum marketing consulting for single-site operators, multi-branded or established independent marketers and major oil companies," said Pat Raycroft, president of W. Capra.
"Our common vision is to enable convenience store retailers to capitalize on the dynamic changes in technology, business environment, consumer trends and competitive drivers," said Montgomery. "Our alliance focus provides the strategies and tools for companies in the convenience store/petroleum industry to maximize their results in an environment that is facing new challenges and new competitors."
W. Capra is a professional services firm focused on identifying, leading, integrating and delivering technology, payment and loyalty solutions to retail and emerging businesses.
b2b Solutions provides retailers with a wide range of consulting services designed to assist the retailer in improving short and long-term profitability. These efforts include working with retailers in the areas of business planning, consolidation/merger and acquisition advice, operations analysis and improvement, marketing plans/tactics, foodservice, human resources, training and gasoline marketing.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.