TA and Petro showers now have new adjustable shower heads with improved water spray, new cloth floor mats, new liquid soap and shampoo dispensers, decor baskets, large signature orange towels and other amenities.
"Our managers regularly shower at our locations and at our competitor's locations. We've been around the country talking with drivers at our Driver Council [image-nocss] series. TA & Petro senior management, including me, eat at our full-service restaurants with our driver customers. Both our full-service brands have a history of plentiful, well kept showers, and driver feedback during our Driver Councils told us that no other travel center brand came close to TA & Petro," said Tom O'Brien, president and CEO of TravelCenters of America.
He added, "We knew our shower experience was better than anyone's, but we added improvements anyway to raise the standard on the shower experience even further. We added a number of improvements so that our showers convey the respect and care we have for our customers. After a long day on the road, drivers deserve cleanliness, comfort and hospitality, something that only full-service travel centers can deliver."
The company selected the new orange colored towels to symbolize the uniqueness of the shower experience.
Click hereto view an On the Road With John Ratzenberger clip featuring the orange towels.
Driver feedback has been overwhelmingly positive. In a recent driver survey, more than 90% of drivers suggested the shower experience was noticeably better than their previous TA or Petro shower. More than 96% of drivers indicated they would recommend the TA or Petro showers to a fellow driver.
"We continue to hold our Driver Councils across the country so our senior-most managers and I stay personally connected to our customers. That's what customers should expect from a full-service company. We have and will continue to make improvements and changes throughout our operations because of this important feedback," said O'Brien.
The company has more than 2,400 showers with an average of 11 showers per site.
TravelCenters of America, headquartered in Westlake, Ohio, is a leading travel center business in 41 states and Canada operating under the TravelCenters of America (TA) and Petro brands. With convenient locations on interstate exits, TA and Petro offers their customers diesel and gasoline fueling services, full- and quick-service restaurants, heavy-truck maintenance services, 24-hour convenience stores, electronic communication (WiFi) and other services, all within large, high-traffic facilities.
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