LISLE, Ill. -- Royal Buying Group Inc. (RBG) has signed an agreement with Tesoro Refining & Marketing Co. to establish a convenience store buying club named the Tesoro VIP Club. This agreement will allow Royal Buying Group to provide various services to Tesoro-branded marketers in the form of category management, rebate administration and merchandising support.
Royal Buying Group, headquartered in Lisle, Ill., is a national organization dedicated to maximizing sales and profitability of c-store and petroleum locations. It now represents more than 5,500 locations nationwide, it said.[image-nocss]
Core service capabilities include negotiating with regional and national suppliers for impactful and competitive sales and marketing programs, providing category management expertise, marketing support and customer service support, as well as a variety of additional offerings.
San Antonio-based Tesoro Corp. is an independent refiner and marketer of petroleum products. It operates seven refineries in the western United States with a combined capacity of approximately 660,000 barrels per day. Tesoro's retail-marketing system includes more than 880 branded retail stations, of which more than 460 are company-owned retail stations.
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