Thorntons to Sell $1 Pink Ribbons in October

100% of proceeds go to the fight against breast cancer

LOUISVILLE, Ky. -- As part of Thorntons commitment to breast cancer awareness, during the month of October, all Thorntons store locations will sell pink ribbons for $1; with 100% of the proceeds going towards the fight against breast cancer.

Another way customers can help Thorntons support the cause is by purchasing a cup of coffee in Thorntons new Pink Cause coffee cup, or pick up a bottle of Living Life Natural Spring Water; a portion of the proceeds from each sale will go towards breast cancer awareness.

"Breast cancer is a deadly disease that has affected the lives of many of our family members, friends, colleagues, and customers," said Matt Thornton, president and chief executive officer of Thorntons. "At Thorntons, we are passionate about building awareness and supporting breast cancer research whenever possible."

In 2006, Thorntons created Living Life Natural Spring Water, and a portion of each bottle or case of water sold goes towards the fight against breast cancer. Since Thorntons first began the Pink Ribbon Campaign in October 2007, customers have donated more than $100,000 for this cause.

To date, Thorntons has raised more than $260,000 for breast cancer research and support.

Thorntons sponsors the Susan G. Komen for the Cure Louisville Affiliate Race for a Cure, and October 5 is Wear Pink Wednesday, the company said on Facebook.

Founded in 1971, Thorntons Inc. is one of the leading independent gasoline and convenience chain retailers in the United States, currently operating throughout the Midwest under the brand name Thorntons. With more than $1.4 billion in revenue, Thorntons is one of largest privately held corporations in Kentucky. Based in Louisville, Thorntons operates 162 gasoline and convenience stores, car washes and travel plazas in five states: Kentucky, Illinois, Indiana, Ohio and Tennessee. Thorntons distributes its petroleum products through its wholly owned Thornton Transportation Co. and operates a river bulk storage terminal in Louisville.