TravelCenters of America Introduces Diesel Dollars

Bases rewards on monthly gallons of diesel fuel customer purchases at TA, Petro locations

Petro Stopping Centers TravelCenters of America TA

WESTLAKE, Ohio -- TravelCenters of America LLC, operator of the TA and Petro Stopping Centers travel center brands, has introduced the Diesel Dollars rewards program.

The program bases the amount of Diesel Dollars a customer earns on the total gallons of diesel fuel a customer purchases at TA and Petro Stopping Centers locations at the posted cash or credit retail price in any calendar month at any TA or Petro truck fuel island for as long as the program lasts. For each purchase to qualify, drivers must swipe or present their UltraONE Rewards card at the time of purchase. The more gallons a driver purchases in a particular calendar month, the higher his or her Diesel Dollars rewards.

Reward levels are:

  • 500 to 999 gallons in one calendar month: 20 Diesel Dollars
  • 1,000 to 1499 gallons in one calendar month: 45 Diesel Dollars
  • 1,500 gallons or more in one calendar month: 85 Diesel Dollars

If a driver were to earn the maximum award every month for a year, his or her savings would top more than $1,000. Diesel Dollars is an added benefit for UltraONE members, who will still receive all of their familiar UltraONE program benefits--including points and shower credits--that have made the UltraONE loyalty program a preferred program in the industry by truck drivers.

"We are always looking for ways to make the lives of our professional driver customers a little better," said Tom O'Brien, president and CEO of TravelCenters. "The Diesel Dollars program gives drivers the opportunity for increased earnings power on their fuel purchases, helping them to keep more money in their pocket."

The program awards all Diesel Dollars that a customer earns in a calendar month on the first day of the next month. Customers can use Diesel Dollars redemption certificates toward the purchase (1 Diesel Dollar equals $1) of diesel fuel, and are valid for 60 days from the date they are awarded.

Customers can print their Diesel Dollars certificates at any UltraONE kiosk located at all TA and Petro locations.

TravelCenters launched the UltraONE Driver Rewards Program in 2010. The points never expire with active membership. Professional drivers earn UltraONE Points by swiping their member card at all TA and Petro locations for purchases of diesel fuel, truck repairs and identified promotional items. They can redeem their points in TA and Petro travel stores, truck service facilities and restaurants.

UltraONE is free to join and includes other benefits at TA and Petro Stopping Centers locations, including complimentary shower credits with minimum fuel and truck service purchases; member pricing discounts in the travel stores; frequency-based restaurant, beverage and repair rewards; monthly special offer coupons; free access to StayFit fitness rooms;  access via the UltraONE kiosk or the TA/Petro TruckSmart app to reserve and schedule a shower, reserve a parking space with the TA/Petro Reserve-It parking program and purchase WiFi time with UltraONE Points; and access to account information, including fuel purchase transaction history (available at the UltraONE kiosk, online and on the TruckSmart app).

TravelCenters of America, Westlake, Ohio, is a leading travel center business in 43 states and Canada operating under the TA and Petro brands. With 249 convenient full-service locations off interstate highway exits, TA and Petro offer customers diesel and gasoline fueling services, more than 500 full- and quick-service restaurants, 24-hour convenience stores, heavy-truck maintenance services, RoadSquad Connect (24/7/365 emergency roadside service), Reserve-It (truck parking reservations) and many other services within large, high-traffic facilities. TravelCenters also operates gasoline/convenience stores in Kentucky and Tennessee under the Minit Mart brand name.

Part of CSP's 2014 Convenience Top 101 retailers