Technology/Services

Two N.J. BP Stations Promoting Breast Cancer Awareness

Attendants passing out pink mint candies with donation card during October
CHERRY HILL, N.J.-- Two BP gas stations along New Jersey's two heavily-trafficked corridors in the Cherry Hill area have begun sporting colorful pink "Breast Cancer Awareness Month" banners during October to promote the cause and raise needed funds for a local foundation that supplies free wigs for men, women and children cancer patients.

"We're delighted to help with our resources and loyal customer base with their noble mission," said Frank MacWilliams, operator of the two stations and speaking on behalf of its parent owner, ARFA Oil, Pennsauken, N.J. The stations are [image-nocss] located in Maple Shade and Delran, N.J.

MacWilliams identified the local charity as The Cancer Foundation for Personal Appearance Inc. of Cherry Hill, which has benefited previously from fundraising endeavors with both BP and Lukoil franchise owners.

All during October, station attendants have been passing out small promotional pink mint candies with a small donation card and info about the Cherry Hill Cancer Foundation. That charity, in the past, gave away more than 450 free wigs to patients undergoing Chemotherapy and drug treatments for cancer.

"This is a great help for the foundation and a lift for BP, which has suffered some unfortunate public perception during the past year," said Joseph Minniti, foundation founder and executive director of the 501 (C)-3 charity, which celebrates its tenth anniversary this year.

Minniti had high praise for both BP and ARFA companies for continued support of the cancer foundation's mission and helping to fund its continuation as another healthcare asset for the entire Delaware Valley community.

MacWilliams personalized the station's efforts by displaying signs at the two gas stations noting that he was engaging in the fundraising effort "In Memory of My Wife, Janis," who died from cancer in December 2009.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Foodservice

Opportunities Abound With Limited-Time Offers

For success, complement existing menu offerings, consider product availability and trends, and more, experts say

Snacks & Candy

How Convenience Stores Can Improve Meat Snack, Jerky Sales

Innovation, creative retailers help spark growth in the snack segment

Technology/Services

C-Stores Headed in the Right Direction With Rewards Programs

Convenience operators are working to catch up to the success of loyalty programs in other industries

Trending

More from our partners