WILMINGTON, N.C. -- VPS Convenience Store Group (VPS), an operator of 400 convenience stores in North and South Carolina, Indiana and Ohio, has selected GSP Marketing Technologies Inc. (GSP), a leader in strategic marketing at the point of purchase, to manage and produce the POP program for the VPS retail brands: Young's, Li'l Cricket, Scotchman and Village Pantry.
In addition to POP management, GSP has completed a full store survey to provide accurate information on store-level assets to VPS.
Clearwater, Fla.-based GSP will manage the full POP program from creative [image-nocss] conception to full-service fulfillment, helping achieve the long-term and short-term goals of VPS's marketing plan. GSP will use its proprietary software, POPManager, to ensure that VPS stores receive only the signage they need, reducing overall costs and eliminating waste.
"Our interest lies in effective campaigning methodology and we believe GSP is ideal for our goals," VPS said.
By surveying each retail location, GSP provides VPS with an accurate description of each store along with key photographs and details of store-level assets.
"Combining the knowledge of what's at each store with the ability to lower overall costs with GSP's POPManager, we stand to improve our bottom line, while making significantly better informed decisions about our retail operations," VPS added.
Other GSP convenience retail clients include Circle K, The Pantry, Turkey Hill, Quick Chek, Maverik and Cumberland Farms.
Wilmington, N.C.-based VPS operates more than 400 c-stores in North and South Carolina, Indiana and Ohio under these names.
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