Technology/Services

Winn-Dixie Adds Bonus Items to fuelperks!

Hundreds of new products enhance rewards offer

JACKSONVILLE, Fla.-- Winn-Dixie Stores Inc. is expanding its fuelperks! rewards program to now include hundreds of bonus items each week.

Each bonus fuelperks! item that a customer purchases is worth five cents to 50 cents off every gallon of gasoline. Purchasing multiple bonus fuelperks! items increases gasoline savings, and there is no limit on the number of bonus fuelperks! items that a customer can purchase.

"Our goal is to make the lives of our guests a little more simple--and this is exactly what fuelperks! does. You can turn your everyday grocery purchases into significant savings at the pump. It's a smart solution for saving through the items you already buy," said Mary Kellmanson, marketing group vice president for Winn-Dixie.

"The more bonus items you purchase, the more you save. With fuelperks! you may never have to pay for gas again," she added.

To earn and redeem fuelperks!, a customer must have or sign up for a Winn-Dixie Reward Card with a magnetic strip on the back, similar to a debit or credit card. Bonus items change each Wednesday.

Customers can download a bonus items checklist online at www.winndixie.com/fuelperks!, and learn about weekly bonus items and other updates on the fuelperks! Facebook page.

Winn-Dixie Stores is one of the nation's largest food retailers. Founded in 1925, the company is based in Jacksonville, Fla. The company currently operates approximately 480 retail grocery locations and approximately 380 in-store pharmacies in Florida, Alabama, Louisiana, Georgia and Mississippi.

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