Technology/Services

Wireless Without Strings

7-Eleven launches out-of-the-box, proprietary prepaid cellular program in Canada

VANCOUVER, B.C. -- 7-Eleven Inc. is introducing its proprietary prepaid cellular program called Speak Out Wireless in 358 of its stores across Canada.

The program, found only at 7-Eleven stores, features Nokia mobile phones ready for use out of the box with a pre-assigned phone number, a precharged battery and $10 of free airtime. The rates include 20 cents-per-minute airtime with no restrictions, five-cent text messaging to anyone and up to one year use of purchased airtime. Voicemail, caller ID and three-way calling are part of the package at no extra [image-nocss] charge.

For 30 cents per minute, callers get domestic long-distance calls anywhere in Canada and to the United States. Speak Out Wireless customers are able to stay in touch with family and friends in other countries at a cost-effective international calling to more than 200 countries with competitive pricing compared to most prepaid wireless services. There are no additional access fees.

Phone options include the Nokia 1100 phone at $65 with text messaging, Vibra alert, games, flashlight and ring composer, or the Nokia 3120 handset at $115 with color screen, screen savers, speaker phone and front-panel flashes with ring tone rhythm.

The Speak Out cell phones offer some of the lowest-cost prepaid wireless services available in a ready-to-use form right out of the box with no activation needed, said 7-Eleven product manager Roger Barratt. This is ideal for cost-conscious consumer who is seeking an easy-to-understand wireless program. It offers all of the same benefits of contract programs, without the contracts or monthly bills. You only pay for what you use. It is also ideal for travelers caught without a cell phone, young people on a limited budget, or as affordable gifts for any age at any time of the year.

Now that the Nokia 1100 and the Nokia 3120 mobile phones are available at 7-Eleven stores, consumers can enjoy the ease of purchase with Nokia's renowned ease-of-use, said Glen Graham, channel development and sales director, Nokia.

The phones can be purchased at 7-Eleven's in-store displays, labeled Wireless Without Strings.

The 7-Eleven Speak Out Wireless program is enabled by Ztar mobile, a leading mobile virtual network enabler (MVNE).

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