Consumers continue to seek healthy and inspired snacks from the dairy case. And retailers are capitalizing on this with snacks such as cheeses and yogurt.
“Cross-merchandising is most-effective if it fulfills a consumer need, such as ... a healthy-snack center,” said Cindy Sorensen, vice president of business development for the Midwest Dairy Association, in the International Dairy Deli Bakery Association’s What’s In Store report.
One solution: Create hot spots for breakfast, lunch and dinner ideas, with dairy items to help offer a complete meal or snack.
Randy Morton, owner of Morton’s, a single-store operator in Hallettsville, Texas, believed pairing drinkable yogurt inside the dairy cooler along with single-serve fluid milk had significant potential, but it failed to live up to sales expectations.
However, he says, “We moved it to a refrigerated grab-and-go display paired with fresh varieties of cheesecake, fresh fruits, celery sticks, tomatoes, fruit cups and smoothies. It’s more of a natural fit there because it communicates the idea of ‘fresh,’ which spoke louder than communicating the idea of dairy.”